Hi, I’m Alec
Through my actions, writing, and other creative work, I hope to promote the simple, actionable, and universally accessible practices of kindness, empathy, and mindful living. For I see no more realistic way of healing ourselves, improving our relationships, and saving this planet with which our survival is so explicitly intertwined.
— David Richo
“We are naïve if we expect only integrity, justice, and love. We are lost if we cease to work for them with all our heart.”
Professionally
My primary focus is brand development, communication, and creative consulting, particularly in the personal development and healthcare spaces. I help clients find their voice, clarify their identity, and transmit value to their audience. Together, we turn complex or abstract thinking into practical strategies, compelling communication, and original ideas.
With decades of real-world experience in a range of fields—including medicine, the military, and journalism—I bring a unique perspective in regards to brand development, idea generation, and problem-solving.

my latest article
- The Quickest, Easiest, Cheapest, Safest, Most Permanent Solution to Most ProblemsWhen we see everything that happens to us as a catalyst for change—a nudge in a new direction, a sign from the universe—every experience is acceptable; there’s nothing to push away. This philosophy is easier to apply to a flat tire than, say, discovering a trusted colleague has been talking shit about you behind your back. But in both situations, your… Read more: The Quickest, Easiest, Cheapest, Safest, Most Permanent Solution to Most Problems